A brand is much more than just a logo or a set of colours.
Put simply, a brand tells people who you are and what you do. It is the image, feelings and attitudes that people have in their minds about your organisation. And while your logo or colours may help form part of those associations, your brand ultimately reflects everything you stand for – who you are, what you do and how you do it.
Every interaction you have with people – from your signage and communications materials to the way you answer the phone, post on Facebook or speak at conferences – influences your brand and the way people see you.