Sometimes, it can be difficult to effectively communicate what an idea or initiative is all about. That’s where good design can help. Design uses words and pictures to transform ideas, resources and information. It’s a way of packaging ideas so that they’re more easily understood, helping to make initiatives more accessible to the community and more visible in the marketplace. In this post, we look specifically at logos and how a well-designed logo can help you communicate the story of your organisation. Here are some things to consider when crafting a logo that makes an impact:
Put simply, a brand tells people who you are and what you do. It is the image, feelings and attitudes that people have in their minds about your organisation. And while your logo or colours may help form part of those associations, your brand ultimately reflects everything you stand for – who you are, what you do and how you do it.
Sometimes, organisations fall into the trap of churning out communications and simply hoping for the best. The communications may not be developed with a clear vision of why they’re being produced and how they’re going to help the organisation reach its goals. What’s more, once the communications are out there, no one really stops to evaluate their effect. And because no one knows if the communications have done their job, more are produced down the track without any real insight into what’s working and what isn’t. That’s why really thinking through your approach is so important. Here are four steps to crafting communications that can help you create the change you’re looking for.