Thorough planning is the key to an effective website. So before you begin building your site, it’s critical to understand what you want it to achieve. Here’s a brief checklist of some of the things you should know to help guide the design of your site. There are of course other things to consider too, but this list will get you started and help keep your website on track to reach your goals.
Sometimes, it can be difficult to effectively communicate what an idea or initiative is all about. That’s where good design can help. Design uses words and pictures to transform ideas, resources and information. It’s a way of packaging ideas so that they’re more easily understood, helping to make initiatives more accessible to the community and more visible in the marketplace. In this post, we look specifically at logos and how a well-designed logo can help you communicate the story of your organisation. Here are some things to consider when crafting a logo that makes an impact:
Put simply, a brand tells people who you are and what you do. It is the image, feelings and attitudes that people have in their minds about your organisation. And while your logo or colours may help form part of those associations, your brand ultimately reflects everything you stand for – who you are, what you do and how you do it.