Research shows that most people spend fewer than 15 seconds on a website before moving on.
That’s why first impressions are so important. In many cases, your website is the initial point of contact people have with you – a place where they can find out who you are, what you do and whether they want to get involved.
Thorough planning is the key to an effective website. So before you begin building your site, it’s critical to understand what you want it to achieve.
Here’s a brief checklist of some of the things you should know to help guide the design of your site. There are of course other things to consider too, but this list will get you started and help keep your website on track to reach your goals.
Sometimes, it can be difficult to effectively communicate what an idea or initiative is all about.
That’s where good design can help. Design uses words and pictures to transform ideas, resources and information. It’s a way of packaging ideas so that they’re more easily understood, helping to make initiatives more accessible to the community and more visible in the marketplace.
In this post, we look specifically at logos and how a well-designed logo can help you communicate the story of your organisation. Here are some things to consider when crafting a logo that makes an impact:
A brand is much more than just a logo or a set of colours.
Put simply, a brand tells people who you are and what you do. It is the image, feelings and attitudes that people have in their minds about your organisation. And while your logo or colours may help form part of those associations, your brand ultimately reflects everything you stand for – who you are, what you do and how you do it.
Every interaction you have with people – from your signage and communications materials to the way you answer the phone, post on Facebook or speak at conferences – influences your brand and the way people see you.
Sometimes, organisations fall into the trap of churning out communications and simply hoping for the best.
The communications may not be developed with a clear vision of why they’re being produced and how they’re going to help the organisation reach its goals.
What’s more, once the communications are out there, no one really stops to evaluate their effect. And because no one knows if the communications have done their job, more are produced down the track without any real insight into what’s working and what isn’t.
That’s why really thinking through your approach is so important. Here are four steps to crafting communications that can help you create the change you’re looking for.
A while back, the Salvation Army discovered that about half of the 28,800 printed annual reports it sent to its field offices each year were going unopened.
And although the Salvation Army has since made changes and introduced an interactive digital report, it raises the question: how many other organisations’ annual reports are also going unnoticed?
Perhaps part of the problem is that putting together an annual report can often be a challenge for community-focused organisations, which are already incredibly busy delivering their core services and managing a stretched budget. As a result, there’s little consideration put into planning and producing an effective annual report.
However, an annual report can be beautiful, inspiring and energising – and have long-lasting value and uses well beyond annual-report season. Here, we share some of our top tips for getting more out of your annual report.
Why community-focused organisations depend on good communications
Recently, we were presenting to a group of secondary-school students about the importance of communications. We explained how all too often, people tend to focus on the mechanics of an idea and pay less attention to telling people about its benefits. Communicating ineffectively is a bit like organising a party but not inviting any guests – the process and planning is important, but unless you inform people, no one will come.
Effective communications are particularly vital for social enterprises, not-for-profits, community services and non-government organisations. These groups often work incredibly hard and produce great services with very little resources. However, they don’t always know how to effectively connect with the people they need to reach. So like the party with no guests, the potential social impact may not be achieved.