Organisation: Kids in Nature Network

Kids in Nature Network acts to empower, connect and grow a movement of individuals and organisations that are committed to the environment, education and reconnecting children to nature.

Originally named Victoria Child Nature Connection (VCNC), the organisation was planning to launch an initiative called ‘Nature Play Week’ as part of the 2014 ‘Active April’ – a week-long initiative across Victoria and New South Wales.

A ‘start-from-scratch’ branding and communications strategy for both the organisation and its Nature Play initiative was required and VCNC approached Disruptive Media in December 2013.

Disruptive Media and VCNC worked collaboratively to establish the project scope and communications objectives. We then recommended the organisation rename to Kids In Nature Network and established new organisational and initiative brand identities.

We created two websites, associated print collateral and a social media strategy. The suite of communications helped launch the organisation’s profile and engage children and families in Nature Play Week activities, reconnecting children to nature.