Centre for Participation: branding
When Volunteering Western Victoria and the Wimmera Hub decided in 2015 to join forces, a completely new brand identity was called for to launch the new organisation. We created the new name ‘Centre for Participation’ to help communicate what the new entity is all about – that it supports people to participate in their lives and their community in whatever way suits them.
With a new name, logo and visual assets, the Centre for Participation launched with a bang and is now building on its strong branding foundations to continue to shape its story into the future. In fact, since launch we’ve already designed and implemented three sub-brands for different initiatives as the centre’s offering has evolved – community transport, Good Governance, and the Volunteering Recognition Awards. These sub-brands have all been designed to have their own distinct look and identity, yet align strongly with the Centre for Participation parent brand.