Whittlesea Community Connections: branding
For more than 40 years, Whittlesea Community Connections has provided vital services for local disadvantaged people and emerging communities.
To better communicate the purpose of the organisation and increase engagement with target audiences, we partnered with the team to redesign their branding. A new logo was created to connect more with the organisation’s identity, with strong visual links to inclusion, diversity and community. We also designed the logo to have more of a focus on people, highlighting the organisation’s role in linking the community to resources and services.