Ask Izzy (Infoxchange)
Ask Izzy is a website that makes it easier for people to access information about support services, when and where they need them.
The name, logotype and other visual elements of the branding were created by Disruptive Media to reflect a friendly, approachable, non-stereotypical character – all characteristics we identified through our social research underpinning our approach.
We also developed the strapline, key messages and style guide to further build the identity.
With over 5 million searches through the site since launch, Ask Izzy continues to connect tens of thousands of people to the help they need.
Our services included | research and strategy | branding and design | writing and editing
Key message for citizens
Ask Izzy is an online in-your-pocket directory that provides relevant and up-to-date information about essential services for people who find themselves in need of support.
Key message for sector workers
Ask Izzy is a centralised online resource that provides relevant, up-to-date information about services available to people who are homeless or at risk of homelessness and the people who support them.
