Centre for Participation
Background
When two organisations made the decision to come together and become one, Volunteering Western Victoria and the Wimmera Hub strengthened their offering to better support the communities they serve.
Both organisations had a long history and strong reputation in the Wimmera region where they were based. The communications challenge was to create a solid, fresh and clear identity that encapsulated the unique offering of the new organisation, yet drew on the rich legacy of its founders.
Approach
Disruptive Media initially conducted a close review of the organisations’ histories, processes and strategic goals through workshops with key people including the internal team, external partners and community members.
We gleaned that the major offering of the new entity was all about building strong, connected communities by providing opportunities for people to participate. To reflect this, we developed the name ‘Centre for Participation’. The name clearly encompasses what the new entity is all about and provides a useful way of linking together all the different ways people can participate through learning, volunteering, community and partnerships.
Disruptive Media also developed the branding including the logo design and brand assets, key messages and style guide for the organisation. Four concentric circles in the logo bring together the four key offerings that sit within the Centre for Participation. The logo design also offers scope to draw out each of the offerings separately and give them independent yet connected identities.
We then developed the necessary supporting communications for a smooth and successful transition to the new organisation. Since launch, we’ve built on our branding foundations by redesigning all print and digital communications associated with the new brand, as well as other publications that continue to share the story of the new Centre for Participation.
Projects
- Communications audit and workshops/research
- Communications and brand strategy
- Design, development and production of key components of brand – name, visual language, logo design, key messages and strapline
- Development of sub-branding for initiatives
- Branding style guide to ensure correct usage and help build a strong, consistent identity
- Tone of voice, editorial and communication guidelines
- Website with a new structure, content and functionality, including an online community of practice
- Annual reports
- Stationery, folders, brochures, office document templates
- Social media graphics, images and content planner
- Infographics
- Campaigns
- Awards event materials
- Signage and interior environment design
