Disability Advocacy NSW

Background

For over 35 years, Disability Advocacy NSW (DA) has been supporting people with disability to know their rights, be treated respectfully, and get a fair go.

With the organisation flourishing and demand for services continuing to grow, DA saw a need to strengthen its identity, build its profile, and consolidate its communications and messaging – particularly in many of the unique regional communities across NSW where the organisation works. Another key priority was to develop a communications strategy and campaign that supported people to engage with the Disability Royal Commission and help inform its findings, ensuring people with disability had a voice and that their stories were heard.

Approach

We established a deep understanding of where DA was currently and where they wanted to go through a range of workshops with people from right across the organisation, including the executive team, advocates, people with disability and carers. With DA’s strong commitment to regional, rural and remote areas in NSW, hearing the perspectives of those living and working outside of the metropolitan areas was a critical part of the research process.

The insights from these workshops, combined with our own sector research, formed the foundations of the communications strategy we developed to help DA boost its engagement as the organisation continued to grow. A key outcome was the development of a new brand identity, complete with new logo, strapline, key messages and visual assets for both the parent and sub-brands. We then rolled this fresh new look and feel out across a range of communications materials, including a new website, print and digital media, and a Royal Commission-specific campaign. With consistency in the visual identity and messaging in place, DA now has the foundations to communicate more clearly with target audiences, achieve its long-term goals, and improve outcomes for people with disability, carers and the broader community.

Projects