Merri Health

Background

Merri Health was previously known as Merri Community Health Services. The organisation decided to make a change to a new name as it was simpler and offered more scope to adapt to a changing market – both geographically and in the era of significant reforms such as the advent of the NDIS.

Merri Health approached Disruptive Media for assistance in communicating the transition to the new name, creating a new brand identity, and developing a communications strategy to support the ongoing growth of the organisation.

Approach

With over 60 different health services provided by Merri Health and numerous target audiences involved, a clear understanding of the organisation’s offer was vital. We started the project with a strategic workshop with a diverse range of people to identify Merri Health’s key objectives, audience characteristics and opportunities for growth.

The findings from this workshop, coupled with our own sector research, underpinned our strategy for a smooth transition to the new name and beyond. By using these insights, we ensured that the new look and communications would work effectively for a variety of audiences, such as the internal Merri Health team, professionals and peak bodies, and the wider community – including those from culturally and linguistically diverse backgrounds, ATSI and LGBTIQA+ people, and others.

Another critical component of our approach was to make it easy for people to understand what Merri Health do. Through clear messaging, a distinctive logo and consistent communications, we created a brand architecture that unifies the vast range of services available and draws together the strength of the Merri Health network.

Projects

Communications audit, workshops and research
Communications and brand strategy
Design, development and production of key components of brand – visual language, logo design,
key messages, and straplines for parent brand and numerous sub-brands
Branding style guide to ensure correct usage and help build a strong, consistent identity
Digital story/brand launch video
Social media strategy, avatars and cover images
Print and digital communications
Website refresh with new branding look and feel
Environment design of office headquarters, banners and signage incorporating the new branding – design, layout and production
Stationery, brochures, newsletter templates and other collateral with new branding – design, layout and finished art production
Annual and quality of care reports (statutory)
Grant funding, tender and award application writing