No to Violence
Background
No to Violence is the largest peak body in Australia for organisations and individuals working with men to end family violence. The organisation also provides telephone counselling, information and referrals for men, as well as training and professional development across the sector.
The organisation was previously known as No to Violence/Men’s Referral Service. After an internal review of its communications approach, Disruptive Media was contacted to support the organisation to raise its profile nationally and better connect with target audiences.
Approach
Our initial communications workshop and analysis of the branding found the name ‘No to Violence/Men’s Referral Service’ was unwieldy, long and confusing. As part of the branding and communications strategy we developed in response, Disruptive Media recommended a brand refresh and a simpler name.
The organisation then became officially known simply as ‘No to Violence’ – a memorable, succinct name with more impact that draws on the legacy of the brand. We also developed a new logo, associated visual language and brand style guide to help support the implementation of the new name.
Projects
- Communications audit and workshops/research
- Communications and brand strategy
- Design, development and production of key components of brand – name, visual language, logo design, key messages and straplines
- Branding style guide to ensure correct usage and help build a strong, consistent identity
- Social media avatars, cover images and other digital assets
- Infographics
- Advertising campaign
- Annual reports and other report publications
- Sector training materials
- Stationery, newsletter templates and other print media
