Merrimu supports Victorians over the age of 18 with a physical, sensory or intellectual disability. They work with adults and their support people to achieve what is important to them.
To achieve its strategic goals, Merrimu identified the need to strengthen its brand, coordinate its communications and raise its profile in the wider community. In June 2013, Merrimu approached Disruptive Media.
Disruptive Media worked with Merrimu to develop a communications strategy to inform the design, development and implementation of their new brand and key messages that aligned with the organisation’s strategic goals. From that foundation we designed a suite of integrated print and digital media, annual reports, environ design and signage, and ongoing campaigns that support the growth of the organisation.
Every element now introduced to the mix is designed to build on the previous. This ensures brand alignment and integration with the the foundation communications materials.