Sometimes, it can be difficult to effectively communicate what an idea or initiative is all about.
That’s where good design can help. Design uses words and pictures to transform ideas, resources and information. It’s a way of packaging ideas so that they’re more easily understood, helping to make initiatives more accessible to the community and more visible in the marketplace.
In this post, we look specifically at logos and how a well-designed logo can help you communicate the story of your organisation. Here are some things to consider when crafting a logo that makes an impact:
Coolness vs. effectiveness
There are many logos out there that may be stylised well and look pretty, but how effective are these in communicating the right message? Always make sure you think about what impressions and ideas you want people to take from your logo design, and then build it to match. Because even if your logo looks great, if it’s not communicating the right message then it’s not doing its job.
A good logo conveys an immediate, recognisable link to the idea, product or service it represents. It also needs to be strong enough to have a long shelf-life, all while looking distinctively different from its competitors. Check out this roundup from Top Nonprofits for some examples of highly memorable logo designs for community organisations.
Your logo design is important, so take the time needed to get it right. Explore different options to make sure your logo is designed to express the right messages. It’s a good idea to test out logo design ideas with others and get their feedback, to make sure the final logo you settle on hits the mark.
As the saying goes, less is often more. Beware of cluttering up the design with unnecessary details that make the logo confusing. Take your cue from big organisations that do simple logo design well, like Apple, Nike and the Red Cross. Because if your logo design is strong and memorable, you’re in a much better position to get your organisation noticed and connect with the people you want to reach.
Want to know more about how design could help your organisation?
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What are your thoughts on what makes a good logo? Let us know!